Licensing

Strategy and solutions

When considering a licensing strategy, a right holder should look closely at how the licensing program will fit into the overall commercial plan of the organization.  A successful licensing strategy should not only compliment but enhance a your commercial value while providing an even more attractive proposition for brand to partner - in turn creating additional revenue streams and brand visibility.

Licensing is also a strategic tool that promotes supports and protects the brand. Some typical License objectives include:
 
• Maximising profits
• Brand building
• Increasing brand awareness
• Reaching new audiences
• Brand extension into new product areas
• Exploitation of IPR

Nexus MG have experience with facilitating and powering licensing programs and ensure your organisation/ event is well positioned to take advantage of the revenue streams and licensing opportunities at your disposal.

Nexus MG is a full service sponsorship group, with experience across all landscapes of sports management, specialising in sponsorship acquisition, sponsorship proposals, sponsorship agreements, and other services in  event, sport and broadcast sponsorship. Nexus MG has access to all the latest sponsorship news, as well as boasting access to over 30,000 brand decision makers, through our subscibtions to many sports sponsorship and industry related information sites.

We are regarded as a leading sponsorship agency and have unique tools and skills to service all sponsorships portfolios.

Our sports group also provides services in sponsorship activation, license management, merchandise programs, sport marketing & player management.

Nexus MG are sponsorship agents with a complete sponsorship database.

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